Diecks Group created the 15-second teaser for the Showtime television series, SOUL FOOD, based off the 1997 feature film by the same name. The challenge for creative director Brian Diecks and art director Michael Waldron was to form a smooth and effective teaser from stills because the series had not yet begun production. Waldron said, "We used Photoshop, After Effects and Illustrator to play with perspectives, combining large images in the foreground with smaller images in the background, so there was a sort of push-pull tension created throughout the piece." Diecks said, "Generally with teaser campaigns, you are trying to establish mood or feeling. In the case of SOUL FOOD, the intended message, or feeling, is one of very cool urban lifestyles."