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DIC Signs More Licensees For Trollz 2005 Launch In North America

DIC Entertainment (DIC) has inked additional deals for its all-new tween entertainment and lifestyle property, TROLLZ. There is now approximately 35 licensees in the U.S. and Canada secured for the 2005 launch.

DIC has concluded deals for key product categories with leading U.S. licensees, including American Greetings (Wall Calendars, Social Expressions, Party Goods, Juvenile Valentines), Baby Boom (Cuddle Pillows) Deco Pac (Decorated Cakes), Pan Oceanic Eyewear (Sunglasses), Spin Master (READYBED Inflatable Slumber Bag, READYBED Dream Zone Bean Bag Chair, Slumber Bags) and Vending Supply Inc. (Vending stickers, tattoos).

In Canada, DIC has begun signing licensees such as Adorable Kids (Sleepwear), Calego International (Bags), Fruit of the Loom (Underwear) H.E.R. Accessories (Hair Accessories), The Home Game (Clothing Accessories and Stationery), N.T.D. Apparel (Sportswear & Active Wear), Pan Oceanic Eyewear (Sunglasses), Rubies Costume Company (Halloween Costumes), Spin Master Toys (Bedding, Room Décor) and Total Kids Wear (Outerwear and Swimwear).

Nancy Fowler (formerly Bassett), svp, worldwide consumer products, DIC. said, "The response to TROLLZ from licensees worldwide has been nothing short of phenomenal and solidifies our belief that we have something special on our hands. She adds. The enthusiasm is infectious, and we plan to announce more deals in the new future including unique retail experiences for back-to-school 2005."

These new appointments follow DICs recent announcement of deals inked in the U.S. with ABG Accessories (cold weather accessories), Catton Bros. (Sleepwear), ES Originals (Footwear), FAB (Room décor/bags/school supplies), Hasbro (Master Toy) Houston Harvest (Candy/Gift Sets), Leeward International (Daywear), Mamiye Bros. (Master Apparel) MZ Berger (Watches), One World Interactive (Mobile Applications) Rubies Costume Company (Halloween), United Legwear (Hosiery), Franco Manufacturing (Bedding), Added Extras (Cosmetics), Scholastic (Master Publisher) Shalom International (Hair Accessories/Jewelry), Warner Home Video (DVDs, Video).

DIC Entertainment, a leading childrens entertainment company, is a full-service studio dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. DIC has distinguished itself by building one of the largest libraries of U.S. animation with more than 3,200 half-hours of renowned programming. DIC is headquartered in Burbank, California with international offices in New York, Paris, London and Cologne. More information can be found at www.dicentertainment.com.

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Rick DeMott
Animation World Network
Director of Content
Creator of Rick's Flicks Picks