DIC Ent. (DIC) has promoted Jedd Gold to vp of marketing. In his new position, Gold will oversee all marketing and promotional initiatives for DIC, including marketing strategies for the company's brand properties STRAWBERRY SHORTCAKE and the upcoming release of TROLLZ. He will be responsible for creating and executing multi-layered retail and consumer campaigns, including advertising, promotions and publicity. Gold will manage the efforts of DIC's internal marketing team and outside vendors. Additionally, he will oversee the production of and ongoing support for the upcoming launch of www.trollz.com, a persistent web community to introduce the tween brand Trollz.
"Jedd has been an invaluable asset to DIC's marketing efforts and has played an integral role in the company's evolution from a producer of animated fare to a full-service brand development and management studio. He has worked tirelessly and excelled in bringing visibility to DIC's leading brands," commented Brad Brooks, president, DIC Ent. "Jedd has become a leading marketer in the children's entertainment arena, and we are thrilled to have him onboard to spearhead our marketing initiatives as we prepare this year for the critical worldwide launch of TROLLZ and ongoing success and growth of STRAWBERRY SHORTCAKE."
"I have been given a tremendous opportunity these past few years at DIC to be involved in the creation of innovative new strategies in brand development and marketing in the children's market which has been an invaluable experience," commented Gold.
Gold joined DIC in 2000 and previously held the position of director of marketing. In this capacity, he managed the marketing initiatives for the 2003 re-launch of the hit girl's property STRAWBERRY SHORTCAKE, which has generated $700 million worldwide to date. Gold created promotional opportunities for DIC's lifestyle and entertainment brands. He also forged strategic corporate partnerships with General Mills, Little Debbie, Brach's and Langer Juice Co. Gold began his career in sales at Pepsi Co. and was responsible for significantly increasing revenues in one of the lowest performing markets in the territory.
DIC Ent. (www.dicentertainment.com), a leading children's entertainment company, is a full-service studio dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. DIC has distinguished itself by building one of the largest libraries of U.S. animation with more than 3,000 half-hours of programming. As a pre-eminent supplier of kid's programming worldwide, DIC has developed strategic partnerships with key domestic and international broadcast partners throughout the U.S., Europe, Asia, Latin America, Africa and Australia. DIC is headquartered in Burbank, California, with international offices in New York, Paris, London and Cologne.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
