DIC Entertainment is offering four brand new STRAWBERRY SHORTCAKE specials at MIP, according to Pat Ryan, EVP of worldwide sales for DIC. STRAWBERRY SHORTCAKE was originally launched by American Greetings in 1979 as a series of greeting cards. The brand was an immediate hit generating $1.2 billion at retail. The fun-loving, scented characters gave birth to 25 million dolls, 10 million toy accessories, 12 million books, 15 million pieces of children's apparel, 35 million accessories, three gold records, six animated specials and a series of home videos. The four specials are titled MEET STRAWBERRY SHORTCAKE, STRAWBERRY SHORTCAKES'S BERRY MERRY CHRISTMAS, SPRING FOR STRAWBERRY SHORTCAKE and STRAWBERRY SHORTCAKES'S GET WELL ADVENTURE. They take place in Strawberryland where Strawberry Shortcake, her sister Apple Dumplin' and her friends Ginger Snap, Orange Blossom, Angel Cake, Huckleberry, Custard, Pupcake and Honey Pie Pony engage in a series of magical adventures. There are five to seven original songs per special that highlight the themes of friendship, sharing and caring. DIC Entertainment (www.dicentertainment.com), headquartered in Burbank, California, is a leading children's entertainment company with more than 3,000 half-hours of programming in its library, ranked as the third largest library of American animation. DIC is a full service studio with production, development, distribution, home video, marketing and licensing departments.