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DIC Grows TV Deals for Strawberry Shortcake

DIC Entertainment (DIC) has inked deals with key international broadcasters for the six all-new animated STRAWBERRY SHORTCAKE specials.

At this years MIPCOM market, DIC debuted a roster of all-new specials to the international marketplace, including ADVENTURES ON ICE CREAM ISLAND, BEST PETS YET, PLAY DAY SURPRISE, MOONLIGHT MYSTERIES, BERRY BEST DRESS UP DAY and FUN IN THE SUN AT SEABERRY BEACH. To date, DIC has finalized deals with leading international channels, including YTV (Canada), GMTV (U.K.), Canal J (France), Super RTL (Germany), RTVE (Spain), SIC (Portugal), Televisa (Mexico), Alter Channel (Greece), TV2 (Denmark & Norway), Channel 4 (Finland), Cartoon Network (India and Scandinavia), Club RTL (Belgium), Hop TV (Israel) TV Polska (Poland) and a pan-Latin American deal with Cartoon Network.

DICs international broadcast partners began airing in 2004 the first four STRAWBERRY SHORTCAKE specials, including MEET STRAWBERRY SHORTCAKE, GET WELL ADVENTURE, SPRING FOR STRAWBERRY SHORTCAKE and BERRY MERRY CHRISTMAS, and have received impressive ratings with GMTV in the U.K. achieving a 25% market share with Kids 46 and Super RTL in Germany garnering 34% of the market share with Kids 3-13.

Leslie Nelson, head international sales & managing director of european operations, DIC comments, We are thrilled that the international market is responding with such enthusiasm to STRAWBERRY SHORTCAKE and we anticipate duplicating the U.S. success of the brand in 2005. The STRAWBERRY SHORTCAKE specials have all of the ingredients to become an international hit and to grow into a perennial brand for years to come. We are thrilled to offer this gem to the broadcasters.

DIC Entertainment, a leading childrens entertainment company, is a full-service studio dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. DIC has distinguished itself by building one of the largest libraries of U.S. animation with more than 3,200 half-hours of renowned programming. DIC is headquartered in Burbank, California with international offices in New York, Paris, London and Cologne. More information can be found at www.dicentertainment.com.

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Rick DeMott
Animation World Network
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