Global brand management company DIC Ent. and online entertainment and media company GoFish Corporation have finalized an agreement for GoFish to serve as DIC's exclusive online advertising representative across the company's network of sites.
As part of the deal, GoFish will provide content-appropriate on-page and broadband ads across DIC youth focused websites, including (but not limited to) KewlCartoons.com, Kewlopolis.com, Trollz.com, Libertyskids.com, Goodlucktrolls.com, Dinosquad.com and Caketv.com. Additionally, GoFish will pursue online video advertising streams for KewlCartoons.com.
"Children today spend a significant amount of time online so it has become essential for us to have a major online presence with our properties if we want to continue to effectively build our brands," said Frederic Soulie, VP, Interactive and New Media, DIC. "We also need to be conscientious of the quality of advertising crossing our sites, and GoFish has the expertise and track record to help us meet those objectives."
DIC announced last week they will merge with Cooke Jar Ent., but a court in Ohio is temporarily blocking the merger stemming from a protest from American Greetings. They argued that the long-standing agreement with DIC that gives them the licensing and merchandising rights to STRAWBERRY SHORTCAKE prohibits DIC's sale to a competitor without first obtaining American Greetings' consent.
If worked out, the merger will go into effect this fall.
