DIC Ent. (DIC) has secured deals for 15 categories with leading licensees for the companys all-new tween entertainment and lifestyle property TROLLZ. This is in addition to master licensees Hasbro (toy), Scholastic (publishing), Warner Home Video (home entertainment), Mamiye Bros. (apparel) and One World Interactive (mobile applications).
New licensees to launch Trollz merchandise in 2005, include ABG Accessories (cold weather accessories), Catton Bros. (sleepwear), ES Originals (footwear), FAB (room décor/bags/school supplies), Houston Harvest (candy/gift sets), Leeward International (daywear), MZ Berger (watches), Rubies Costume Company (Halloween), United Legwear (hosiery), Franco Manufacturing (bedding), Added Extras (cosmetics) and Shalom International (hair accessories/jewelry).
Nancy Bassett svp, worldwide consumer products, said, We are thrilled to have these quality licensees working with us on TROLLZ We are all having so much fun pulling this program together and our energy and imagination is being fueled by the markets enthusiasm for the property and our strategy. Our ultimate goal is to translate the unique TROLLZ experience into innovative and fashion-forward products that appeals to our ultimate consumer. We couldnt be working with a more prestigious group of licensing partners.
DIC acquired the worldwide entertainment and licensing rights to the classic, spiky- haired Troll character, a brand with a 50-year-old heritage from the Troll Co. in April 2004. The rollout of TROLLZ. in the extensive consumer products category is part of DICs 360 Degree approach for brand development of the property, which also encompasses an interactive, persistent web community, home entertainment, television, games, music and vigorous pre-teen targeted marketing campaign. DIC, along with its partners will simultaneously roll out all major merchandise categories in the US to coincide with 2005 back-to-school.
DIC Ent. (www.dicentertainment.com) is a leading children's entertainment company. The full-service studio is dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. DIC is headquartered in Burbank, California, with international offices in New York, Paris, London and Cologne.