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Diamond Comics & Bandai Partner on Toys

Diamond Comic Distributors has announced the formation of a strategic partnership with Bandai Co. Ltd. for the importation of Bandai's Japanese toys and models for sales to specialty stores in the U.S. As it has done with other, smaller Japanese toy companies, Diamond will offer Bandai's products, in their Japanese packaging, to comic shops at prices comparable to prices consumers pay for American collector toys.

"This is something we've been working towards for many years now," Diamond vp of purchasing Bill Schanes said. "We're extremely pleased to finally have Bandai of Japan aboard with us."

Diamond will offer the first Bandai products in the October PREVIEWS. The first wave will include GUNDAM SEED model kits and products from Bandai's SOUL OF CHOGOKIN line of high-end, ultra-detailed, die-cast toys.

Bandai Co., Ltd is the third largest toy company in the world comprising 53 subsidiaries in 18 countries. In addition to toys and children's entertainment, Bandai Co.'s global interests include videogame software, multimedia, music and full-length feature films, vending machines, trading cards, candies and licensed apparel. For further information, visit

Diamond Comic Distributors, Inc. was established in 1982 to provide comicbook specialty retailers with wholesale, non-returnable comic books and related merchandise. For more information, visit

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Rick DeMott
Animation World Network
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