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DHX Secures New Licensing Deals

DHX Media signs licensing deals for a variety of its popular children’s properties.

DHX Media, through its licensing arm Copyright Promotions Licensing Group (CPLG), has signed a swathe of merchandising deals across its slate of hugely popular kids’ properties.

DHX Media’s adored 4 year old, Caillou, will see a new wave of branded products released this year. In Canada, character costumes are being produced by Daytime Enterprises Ltd, while long-time partner Editions Gladius International Inc is releasing Caillou themed games. In the US, DHX Media has renewed an agreement with Buy Seasons to produce birthday party supplies, and has also signed on Genera Mobile Solutions SA to create a 3D talking Caillou app including in app mini-games. A further Caillou jigsaw puzzle app is being produced via Budge Studios.Caillou continues to perform strongly on air with PBS Kids snapping up a fourth season of 26 episodes.

DHX Media’s brand, Busytown Mysteries is pleased to announce its 2013 promotional line up, including the fourth year of the successful program with the American Automobile Association (AAA) to promote car seat safety, while Wendy’s is producing an under three program, featuring Richard Scarry’s Busytown Mysteries board books.

DHX Media’s licensing arm, CPLG, and American Greetings Properties, the intellectual property and outbound licensing division of American Greetings Corporation secures multiple deals for represented properties. In Canada, the berry sweet and successfulStrawberry Shortcake brand is now available in an outwear range produced by Vetements Adorable Junior Garments, Editions Gladius signed on for camp chairs, balls and lunch boxes featuring the character and her friends, and Johnson & Johnson renews for a second term of Strawberry Shortcake toiletries. In addition, CPLG has inked deal with Calego, licensing the evergreenCare Bears brand for backpacks, and Jelli Fish Kids for its range of kids’ sleepwear.

In other represented brand news, CPLG announces deals in the US on Space Invaders property to Buckle-Down Inc for the production of seatbelt buckles, and to Just Funky for novelties and gifts. Everyone’s favourite Happy Bunny brand, is scooped up by Axeso Mode, producing a line of hosiery product.

Source: DHX Media

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