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DHX Lands Raft of New Deals for 'Yo Gabba Gabba'

DHX Media signs a number of international deals for its hugely successful series, Yo Gabba Gabba!, with broadcasters in several key territories committing to continue airing the show. 

Children’s entertainment producer, distributor and licensor DHX Media has signed a number of international deals for its hugely successful series Yo Gabba Gabba!, with broadcasters in several key territories committing to continue airing the show.

Free-To-Air Pan Arab-broadcasting network MBC Group has picked up Yo Gabba Gabba! (seasons 1-4) for MBC3 channel in the Middle East and North Africa region. In Australia, Nickelodeon has snapped up rights to season four, and renewed seasons two and three for all subscription channels, while ABC TV Australia has renewed free TV rights to season three and acquired season four. In Latin America, the Disney Junior channel has picked up the fourth season for Latin America and Brazil.

Yo Gabba Gabba! is an award-winning, live-action television series and live stage show whose unconventional formula has created a triple stacked fan base, making it one of the most popular entertainment properties among preschoolers, parents and indie music lovers alike.

Yo Gabba Gabba!, created by Christian Jacobs and Scott Schultz, is an award-winning, live-action television series and live stage show whose unconventional formula has created a triple stacked fan base, making it one of the most popular entertainment properties among preschoolers, parents and indie music lovers alike.  The series airs several times a day on Nick Jr.

The property continues to go from strength to strength. Taking audiences by storm since 2007, the live show has continued success across North America and the inaugural live holiday tour kicked of this season. In addition, there is a strong licensing programme with recent deals ranging from the Yo Gabba Gabba! Hello Friends! preschool app to a collaboration with Vans for a range of themed toddlers shoes.

 “Yo Gabba Gabba! is a worldwide phenomenon, appealing to a unique cross section of audiences which has kept it continuously popular,” says Josh Scherba, SVP Distribution at DHX Media. “These renewals and new deals highlight the ongoing popularity of the show internationally and maintain its impressive momentum.”

Source: DHX Media