Yash Raj Films to release next installment of India's blockbuster action franchise in IMAX Theatres.
NEW YORK -- IMAX Corporation and Yash Raj Films, India's largest film studio, announced that the action thriller DHOOM:3 will be digitally re-mastered in the immersive IMAX format and released in IMAX theatres across India and select global locations next winter. The film marks the first Indian local-language production to be released in IMAX. The Company currently has 14 IMAX theatres open or contracted to open in India.
From producer Aditya Chopra and director Vijay Krishna Acharya, and starring Aamir Khan, DHOOM:3 is the next installment in one of the most popular franchises in Indian box office history. Also starring Abhishek Bachchan, Uday Chopra and Katrina Kaif, the film tells the story of the adventures of Jai Dixit, a no-nonsense cop, and his scatterbrained partner, Ali. The success of DHOOM and DHOOM:2 have established this as Bollywood's pre-eminent franchise.
"IMAX has always symbolised high-quality film entertainment and experience and this vision of the company works very well with the ethos of YRF, which has been synonymous with Indian film entertainment over the last four decades," said Yash Chopra, Chairman, Yash Raj Films Pvt. Ltd. "We are indeed happy to announce our association with IMAX for the additional release of DHOOM:3 in this exciting format next year. Added to the anticipated thrill that the film promises, this IMAX experience will give it an all-new edge-of-the-seat dimension altogether. We look forward to closely working with their team over the coming year."
The local Indian film market currently ranks number one in the world for attendance and film production with over 1,000 films produced a year and approximately 90% of revenues derived from non-English language movies. Recent reports project the country's film industry to grow from $3.2 billion in 2010 to $5 billion by 2014.
"Our network growth in India has reached a point where we're now able to present local-language films in IMAX, which is paramount to our success in the region," said Greg Foster, Chairman and President, IMAX Filmed Entertainment. "We're very excited to begin this partnership with Yash Raj Films and look forward to working with director Vijay Krishna Acharya and Yash & Aditya Chopra on this highly anticipated Bollywood blockbuster. With its riveting action set pieces, global locales and stunning visuals, DHOOM:3 is an ideal film to take advantage of our immersive format as we begin our initiative with Indian-language/Bollywood films."
The IMAX release of DHOOM:3 will be digitally re-mastered into the image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.
Source: IMAX Corporation
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
