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Decode Launches New Preschool Series From Halifax Film at MIPTV

Decode Ent. traveled to MIPTV 2007 with a brand new show, BO ON THE GO! The series has been commissioned by Canada's CBC and is produced by Decode's sister company in DHX Media Ltd., Halifax Film.

Employing motion-capture technology and CG, BO ON THE GO! promotes an active lifestyle and an active mind for preschoolers. It has been created by a dedicated group of artists, broadcasters and educators to instill a love of movement in children, as well as promote a more active lifestyle while linking their activity to a plot-driven story.

Bo is a positive, super-energetic and inquisitive young heroine who, along with her young friend, a Dezadore dragon named Dezzy, encourages children at home to go on amazing adventures by actively joining her in a variety of movements that assist her on her quest. Like all heroes, Bo faces challenges and obstacles and receives small rewards and victories along the way. Bo's "Bo-Buddies" (the young viewers) must move along with her.

"Helping kids have a healthy lifestyle with lots of exercise is an issue facing broadcasters around the world and this is a fun, interactive show that gets them moving around at an early age," said Dominique Bazay, vp, distribution at Decode Ent.

"One of the greatest challenges for today's creators is to devise a program that achieves the magical format of turning viewers into doers," added Cheryl Hassen, coo of Halifax Film. BO ON THE GO! achieves this magic."

DECODE Ent. (www.decode-ent.com) is a subsidiary of DHX Media Ltd., a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. shares trade on both London's AIM exchange and the TSX in Toronto.

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