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DECODE Enlists Rocket Licensing For Franny's Feet

Leading kids and family entertainment specialist DECODE Ent. has signed up Rocket Licensing as the U.K. licensing agent for its hit preschool property FRANNY'S FEET, the adventures of a little girl with magical shoes. The company has already completed a deal for costume characters with Rainbow Prods. for Europe.

Beth Stevenson, Executive Vice President, Development and Production at DECODE Entertainment said: "Consumer products is a key focus for us for FRANNY'S FEET and the appointment of Rocket as UK agent is a key step in building the licensing and merchandising presence of the brand across the UK and Europe."

Rocket Licensing's Joint Managing Director Rob Wijeratna added, "We think this is a great show which not only combines wonderful storytelling, but also has a strong educational aspect. There has been a lot of interest from potential licensees and we are close to confirming some more key deals, which we hope to be able to announce at the Brand Licensing Show in October."

FRANNY'S FEET is a commission by Five in the U.K., airing on its popular Milkshake block, and Canada's Family Channel. The show is currently airing with excellent ratings on PBS in the U.S. and on major international channels including ABC Australia, France 5, Disney Channel Germany, Cartoon Network in Japan, Korea and Taiwan, Italy's Rai, TV2 Denmark and TV12 Singapore. To date, DECODE has concluded more than 80 television broadcast and video agreements for FRANNY'S FEET, covering more than 150 countries.

DECODE has recently signed a major licensing deal with PLAYSKOOL, a division of Hasbro, Inc., for the worldwide master toy and game license for FRANNY'S FEET. A series of toys and games incorporating dolls, accessories, role play, games and puzzles are set to launch in 2008.

Additionally, Penguin Group (USA) and Simon & Schuster have come on board as publishing partners for the US and North America. Grosset & Dunlap, an imprint of Penguin Young Readers Group, is set to launch storybooks, readers, stickerbooks and a series of novelty books in 2008, and Simon & Schuster will launch color & activity books and kits, also in 2008.

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Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks

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