Just weeks after announcing the launch of a new dedicated licensing division, Milan-based Atlantyca Entertainment has been named the exclusive licensing and merchandising agent in Italy for three of Taffy Ent.'s most popular children's brands, CODE LYOKO, GROWING UP CREEPIE and DIVE OLLY DIVE!
Under the agreement, Atlantyca will secure and manage the licensing and merchandising programs throughout Italy for each brand and explore opportunities in all key licensing categories, including toys and games, apparel, accessories, collectibles, stationery, and packaged goods.
The new licensing division, headed by Elisa Pezzutti, currently manages all of Atlantyca's character and entertainment properties in Italy, including the highly-successful worldwide children's book property, GERONIMO STILTON.
CODE LYOKO is a fantasy action-adventure series that follows the adventures of four "ordinary" students who discover the existence of a mysterious parallel universe, a virtual world called Lyoko. The students, Yumi, Ulrich, Odd and Jeremy, discover that both Earth and Lyoko are being threatened with destruction by a super virus, X.A.N.A., which has infected the Super Computer that controls everything. Now the students, who are joined by Aelita, a virtual being from Lyoko, must lead double lives: ordinary boarding school students on Earth and action heroes inside the digital world of Lyoko, where they learn each has special powers.
GROWING UP CREEPIE is a comedy series that takes an irreverent look at adolescence through the eyes of Creepie Creecher, a young girl abandoned as a baby and raised by a family of bugs. With a praying mantis mother, a vampire mosquito father and a gnat and pill bug for brothers, Creepie learned to scale walls, spin a web out of dental floss, and developed a special sensitivity to all things buggy. Although she knew at an early age her family was different from the other kids, 12-year-old Creepie now deals on a daily basis with the most bizarre and unpredictable species on the planet -- teenagers.
DIVE OLLY DIVE! is a preschool-targeted adventure/discovery series that follows the fun-filled underwater escapades of Olly and Beth, two young research submarines-in-training. The two live in a deep-sea research center known as SURF -- the Special Underwater Research Facility -- where they experience the joys and challenges of life in their underwater world, much in the same way that preschoolers experience life in their world.
