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DC Comics Ups Rubin in Brand Management

DC Comics has promoted Cheryl Rubin from vp to svp, brand management, and will continue supervising the brand, creative and merchandising activities for the library of DC Comics and MAD MAGAZINE properties.

Rubin will also continue to be DC's liaison to Warner Bros. Consumer Products, which handles the licensing of consumer products related to the comics, feature films, animated series and live-action television series based on DC and MAD properties. Additionally, she continues to oversee DC Direct, DC's own toy and collectibles business targeted to the specialty store market and to work with Levitz on brand management of the properties in other forms.

"During Cheryl's 17 years at DC, she has worked on literally hundreds of tie-in promotions and thousands of products and has positively impacted them with her efforts," said Paul Levitz, president/publisher, DC Comics. "Incredible properties like Batman and Superman require careful management to maximize their long-term value, and Cheryl's been a vital part of the team that keeps them flying high."

Rubin joined DC Comics in 1987 as licensing sales manager, then was promoted to licensing director in 1989, vp of licensing in 1994, and vp, licensing & merchandising in 2000 when she was given the additional responsibilities of overseeing DC Direct. Last year, her title was changed to vp, brand management.

Rubin began her career in the licensing industry with Macy's, where she worked for six years managing event marketing and sponsorship for annual events including the Thanksgiving Day Parade. She served two terms on the Licensing Industry Merchandisers Assoc. (LIMA) Board of Directors from 1997-2001.