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Danixa Diaz Tosses Producing Hat Into 3 Ring Circus

Danixa Diaz has joined creative branding firm 3 Ring Circus as exec producer, responsible for new business development and global marketing for the agency.

Regarding her joining the company, Sideropoulos said, "Danixa brings to 3 Ring Circus many years of expertise and the right personality mix. We are very sensitive as to how we approach our business development process. Danixa's personable and friendly approach, combined with her knowledge of the industry, really fits our style," said ceo John Sideropoulos.

Added Diaz, "3 Ring Circus is a company that has helped define the entertainment branding industry for almost 10 years I will seek new opportunities for 3 Ring Circus in TV, commercial, promo, motion picture, and high definition projects, both domestically and internationally."

Prior to joining 3 Ring Circus, Diaz was director of business development with New York-based design studio FreestyleCollective where she managed all aspects of the collective's marketing plan, and pursued opportunities in new business arenas. She also developed and strengthened relationships with numerous television broadcast and cable networks, as well as advertising agencies.

Diaz began her career in Miami, where she held several positions with top production and post-production facilities targeting Latin America and the U.S. Hispanic market. She was an account exec with Manhattan Transfer's award winning team, and also with AFI/Filmworks, one of the oldest in the U.S., as its Latin division exec producer.

Over the past 12 years, Diaz has developed important relationships with many of the world's leading broadcast, advertising and entertainment companies, including Lifetime TV, Young & Rubicam, VH1, McCann Erickson, USA Networks, Zubi Advertising, Fox Sports, Disney Latin America, Ogilvy & Mather, Nickelodeon, the NFL, American Express, DRM, Rockstar Games, ABC Television Network, The Cartoon Network, HBO, NBC, Oxygen, PBS, Telemundo, the NY Knicks and CBS.

In summer 2003, Diaz was elected to the Board of Governors of the PROMAX/BDA Organization. She has also been a member of such other groups as AICP, WOMPI, ADFED, IAA and AHAA, and has served on the Boards for the ADDY's and AICP Awards.

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