Dawn Ostroff, president of entertainment, The CW, recently unveiled the CW Network schedule for its 2007-2008 season at Madison Square Garden, freshening the fall schedule with three new dramas, a comedy and two new reality series.
VFX-laden hits SMALLVILLE and SUPERNATURAL will return on Thursdays. Another show with vfx potential is the new drama REAPER Tuesdays at 9:00 pm this humor-filled adventure is the story of a slacker named Sam (Bret Harrison) who learns that his parents accidentally sold his soul to the devil before he was born, forcing him into a new life as the devil's bounty hunter. REAPER is preceded on Tuesdays at 8:00 pm by the returning hit reality series BEAUTY AND THE GEEK.
Sundays will kick off the 7:00-8:00 pm hour with two new reality shows. At 7:00 pm, CW NOW utilizes eye-catching graphics and visuals in a fast-paced mix of celebrity gossip and current fashion and lifestyle trends. Advertisers may participate by incorporating their brand into the fabric of the show, expanding on the network's success last season with content wraps.
The CW is turning couch potatoes into mouse potatoes with ONLINE NATION, a series that takes the best of the Web's user-generated video and makes it available to television audiences. At 8:00 pm, is the new family drama LIFE IS WILD, to be filmed entirely in South Africa, with a diverse cast of American, British and South African actors. LIFE IS WILD is the story of a dysfunctional blended family from New York who moves to a rural South African town and finds they must rely on each other more than they ever did back home. The 9:00 pm hour will continue with an encore presentation of AMERICA'S NEXT TOP MODEL.
The Monday night comedy lineup returns with three favorites and one new series. From 8:00-8:30 pm, the critically acclaimed EVERYBODY HATES CHRIS returns with a first-time ever guest appearance by the show's co-creator and exec producer, Chris Rock. This will be flowed by the groundbreaking, new fish-out-of-water comedy, ALIENS IN AMERICA, about a 16-year-old Wisconsin boy, Justin Tolchuk (Dan Byrd) whose mother decides to improve his social status at school by importing an exchange student to be his friend. When the student turns out to be a Pakistani Muslim teenager named Raja (Adhir Kalyan), issues of diversity, tolerance and coming of age in America take center stage. The Monday comedy block continues with GIRLFRIENDS and THE GAME.
On Friday, the wildly popular FRIDAY NIGHT SMACKDOWN! rules the night with two hours of original wrestling extravaganzas 52 weeks a year.
AMERICA'S NEXT TOP MODEL will return in its successful 8:00-9:00 pm slot Wednesdays, followed by the premiere of the new drama GOSSIP GIRL, from 9:00-10:00 pm. GOSSIP GIRL is based on the bestselling young-adult book series of the same name.
In a strategy designed to give producers time to make a significant creative change, the hit drama ONE TREE HILL will be held until midseason. When it returns, the story will have advanced four years and the characters will have already graduated from college. Online digital diaries will premiere in the fall, allowing fans to learn what happened during the college years, and will lead into the midseason series return.
Midseason reality series include a second season of the popular PUSSYCAT DOLLS PRESENT. On FARMER WANTS A WIFE, a real-life farmer will search for a wife from the big city, and on CROWNED: THE MOTHER OF ALL PAGEANTS, mother/daughter teams must work together to win a beauty pageant.
"Our new shows have attitude and a sense of fun, and they're going to define this network," said Ostroff. "With that in mind, The CW is adding six new series to our schedule this fall. With established shows anchoring four nights and providing a launch pad for new programs, we will also have stability on our successful Thursday and Friday lineups. Shows that can be enjoyed by the whole family will air on Mondays and Sundays in the 8:00-9:00 hour, with the 7:00-8:00 hour on Sunday providing an innovative showcase for both viewers and advertisers."
