Editorial house Cut + Run contributed to five national and two regional spots that aired during Super Bowl XLVI.
Press release from Cut + Run:
Cut + Run contributed creative editorial to a total of seven Super Bowl spots, five national and two regional commercials that aired during the biggest ad day of the year. Skechers “Mr. Quiggly,” Hyundai “Cheetah” and Samsung “Thing Called Love” ranked in numerous top 10 polls during the momentous Monday frenzy to crown the best work on Game Day.
Skechers “Mr. Quiggly” by agency Siltanen & Partners, edited by Cut + Run’s Jay Nelson and directed by HSI’s Ryan Eber, celebrates the unexpected hero in the tale of underdog-turned-champion. Hyundai “Cheetah” via agency Innocean, edited by Steve Gandolfi and directed by Daniel Kleinman, cleverly begins as a race and ends with a chase. The same team created “Think Fast” - a road trip with advice, and its unexpected twists and turns. Samsung “Thing Called Love” was a tech-lovers favorite, needling the competition and bursting with a sweeping (and hilarious) song and dance number. The spot was edited by Steve Gandolfi and Frank Effron for 72andSunny and was directed by Matt Leonetti.
Two spots for BMW “The Big Grab” and “The Close Call” were enjoyed by regional audiences around the country. Both spots were edited by Cut + Run’s Joel Miller and directed by Interrogate’s Amit Mehta for agency Kirshenbaum Bond Senecal + Partners.
Prudential’s powerful “Linda Guthrie” aired during halftime. Agency Droga5, Epoch Director Everynone and Cut + Run’s Georgia Dodson created this touching and powerful portrait of a widow and her retirement.
Jennifer Wolfe is Director of News & Content at Animation World Network.