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Curious Pictures Spoofs Channel Surfing With Kraft Mac And Cheese

New Yorks Curious Pictures has created CHEESE CHANNEL, a 30-second spot for Kraft Macaroni and Cheese and Chicagos Foote, Cone and Belding ad agency. Switching between several classic daytime TV vignettes, the comic spot blends stock footage and a variety of mixed media techniques, including live-action, stop-motion animation and computer/cel animation. Were proud of the cheese-surfing Kraft Mac and Cheese spot, said Jim Shirreff, art director, Foote, Cone and Belding. The universe of television is condensed to a world of macaroni and cheese.

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