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Curious Pictures & gameLab Partner for Online Game Development

Casual gaming leader gameLab has entered into an agreement with Curious Pictures to partner on the creative development and production of downloadable online games. Their first joint project will be a game tentatively titled BRENDAS BRAIN, which combines a playful and contemporary visual look with the more adult subject matter of neuroses and psychological quirks.

As a creative collaboration, both Curious and gameLab are bringing their significant talents to bear on this title, says Eric Zimmerman, co-founder/ceo of gameLab. gameLab creates new kinds of games for a booming mass audience, and Curious creates award-winning animations for all kinds of media. Its a perfect and totally complementary hook up.

The game will be distributed by gameLab as part of its new game publishing initiative. Curious Pictures, with its relationships in advertising and entertainment, will be extending the games characters and storyline to a variety of other media.

gameLab, based in New York, is the developer of DINER DASH, one of the top-selling casual games in the marketplace. The winner of numerous awards for its game design, gameLab also designed SUBWAY SCRAMBLE, another successful downloadable game, as well as a numerous other titles.

Curious Pictures is well known for its animation work in advertising, television programming and broadcast design. Its TV series include LITTLE EINSTEINS, CODENAME: KIDS NEXT DOOR and SHEEP IN THE BIG CITY.

Were thrilled to be teaming with a like-minded, independent studio such as gameLab, says Richard Winkler, partner/exec producer of Curious Pictures. We see a lot of parallels between the work we do in animation and the work they produce for the gaming industry, and were excited about the prospect of partnering with them to develop a broader outreach for both companies in our respective fields of expertise.

gameLab is a game development company based in New York City, founded by Peter Lee and Eric Zimmerman in 2000. Its staff of designers, programmers and producers creates smart games that appeal to a broad audience. gameLab specializes in singleplayer and multiplayer online games, but has also designed games for a variety platforms on and off the computer. For more information, visit

Curious Pictures ( is the largest animation studio in New York and the home to award winning creators of animated television series, commercials and celebrated characters in picture books.

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Rick DeMott
Animation World Network
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