The Quigley Corp. announced that it has partnered with Universal Pictures for a Cold-Eeze promotion tied to CURIOUS GEORGE, the new 2D animated film that opened in the U.S. on Feb. 10, 2006. Promotion activities include a sweepstakes and a self-liquidating offer that launched with an ad in PARENTING MAGAZINE in January.
As part of the promotion, consumers can enter a sweepstakes for a chance to win a grand prize trip for four to one of the Universal Studios Theme Parks. The sweepstakes will also award fifty first prize Namco Bandai Games Americas CURIOUS GEORGE Game Boy Advance games and fifteen second prize CURIOUS GEORGE gift packs filled with assorted licensed merchandise. Consumers can register to win online at www.coldeeze.com or by mail-in entry.
The promotion also includes a self-liquidating offer whereby consumers can send in two Cold-Eeze proofs of purchase along with $5.50 for shipping and handling to receive a CURIOUS GEORGE backpack, available while supplies last.
The Quigley Corp. (www.Quigleyco.com) is a diversified natural health medical science company. Its Cold Remedy segment is a leading marketer and manufacturer of the Cold-Eeze family of lozenges, gums and sugar free tablets.
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBC Universal, one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Ent., NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.