Cuppa Coffee is in discussions with a U.S. distribution and media company to utilize their mock-reality animated comedy show LIFE'S A ZOO.TV as a cross platform brand.
Cuppa Coffee President Adam Shaheen said, "ZOO has a huge appeal for the 18-34 demographic who are also consumers of music. The brand speaks to the ROBOT CHICKEN generation who like smart, irreverent and edgy humor and also consume indie music -- LIFE'S A ZOO offers all that."
Talks started in December to utilize LIFE'S A ZOO's cross media potential. "We are at an exploratory discussion stage," said show co-creator Andrew Horne. "It's the perfect brand to utilize both web, downloadable music and a TV broadcast window. We are also discussing online distribution in hand with broadcast licenses."
ZOO airs on Canadian broadcaster TELETOON's Detour block and will be growing its international profile when it premieres on SBS Australia in March 2009 as well as in Spain, Russia and France this fall.