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Cory Haynes Joins SEGA Corporation's SEUI Group as COO & President

Press Release from SEGA Entertainment U.S.A. Inc.

GLENDALE, Calif. -- SEGA Entertainment U.S.A. Inc. (SEUI) today announces the hiring of Cory Haynes as its COO & President. Mr. Haynes will assume his new position on April 22nd, 2009. Mr. Haynes formerly held the position of Vice President of Amusement/Midway Operations for Dave and Buster's Inc, and brings over 26 years of experience in the location-based amusement and gaming industry to SEUI. Mr. Haynes will manage SEUI's operations and drive strategic growth opportunities in North America.

"Mr. Haynes' illustrious experience in the amusement industry will bring additional insight and direction in the constantly changing landscape that our business is currently experiencing," says Tatsuyuki Miyazaki, CEO of SEGA Entertainment U.S.A. Inc. "With more competition comes more challenges; at this time experience and energetic leadership are indispensable assets to have within our company."

"SEGA is a major player in the amusement gaming industry with their GameWorks and World Sports Grille properties; I look forward to having a positive effect on the direction and expansion of this well known company," says Cory Haynes COO and President of SEGA Entertainment U.S.A. Inc. "The industry as a whole is experiencing unprecedented challenges in today's economic climate; I aim to bring experienced strategic planning and decisive maneuvering to SEUI so that we can enjoy continued future growth."

SEGA Entertainment U.S.A. Inc. was established in 2005 and is the amusement facilities arm of Japan-based SEGA Corporation. SEUI is committed to providing high quality arcade amusement experiences to consumers. SEUI constantly seeks new and diverse areas for growth and development. For more information about SEUI please visit: http://sau.sega.com/corporate/.

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