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Cookie Jar Ent. Unveils Magi Nation at NATPE 2007

Cookie Jar Ent., which just sold MAGI NATION to KIDS' WB! in the U.S. and CBC in Canada, will unveil its newest original animated series to global programmers at NATPE '07.

MAGI NATION follows the adventures of 15-year-old Tony Jones, whose world is forever changed when he mystically transported into Magi Nation, which is a beautiful world far beyond imagination that was created millennia ago by a powerful race known as Magi. Tony meets Edyn and Strag, two young Magi heroes in training, who help Tony discover his new magical environment. However, in Tony's new world the Moonlands of Magi Nation are threatened by the evil Shadow Magi, so it's up to this young trio to thwart their plans and protect their world.

A multi-platform entertainment brand, kids enter the fantastic world of MAGI NATION via the 2D animated TV series, where they can follow the adventures of the three young Magi heroes. Fans may continuing the experience via mobile and Internet platforms, as the trip navigates their way through environmental obstacles and confront the constant challenges and creatures that threaten the vitality of the 12 precious Moonlands of Magi Nation.

"We are extremely delighted to have placed MAGI NATION, the newest original brand from Cookie Jar Ent., with both KIDS' WB! and CBC," said Toper Taylor, president of Cookie Jar has his company showcases it at NATPE. "An exciting and compellingly unique action/adventure animated series, MAGI NATION introduces kids to an extraordinary new world, and an all-encompassing new world of imaginative play."

Headquartered in Montreal, The Cookie Jar Group ( develops, produces, distributes and markets children's published content, animated and live-action programming and innovative educational and entertainment-driven products worldwide. The group of companies consists of Cookie Jar Ent. Inc. and Cookie Jar Education Inc., as well as a 20% interest in TELETOON Canada Inc., Canada's only all animation broadcaster.