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Cookie Jar Ent. Signs TVN VOD & VVEC Home Vid Deals

Cookie Jar Ent. has signed a multi-year Video-On-Demand licensing deal with TVN Ent., the largest television on-demand company in the U.S., to distribute shows from Cookie Jar's extensive television catalog. Cookie Jar has signed a multi-year, multi-show home video distribution deal with Vivendi Visual Ent. Canada (VVEC).

TVN Ent. will include Jar's classic shows like WHITE FANG and well-known brands, such as THE BUSY WORLD OF RICHARD SCARRY, as part of TVN's "Kids Unlimited" VOD network, which TVN distributes to major cable operators and telco service operators in the U.S.

"Our new deal with TVN is reflective of Cookie Jar's strategy to license and promote its content on all the new VOD platforms ranging from cable, to IPTV and mobile," said Josette Bonte, Cookie Jar Ent. vp of digital media.

"Cookie Jar's shows are a wonderful addition to our popular Kids Unlimited network which is available to over five million households," said Doug Sylvester, coo of TVN Ent. "Our partnership with Cookie Jar demonstrates our commitment to expanding and enhancing this already successful network."

VVEC will license and distribute three new Cookie Jar properties, MAGI-NATION, WILL & DEWITT and BUSYTOWN MYSTERIES, The shows are set to debut in Canada this fall, as well as its popular action-adventure series and online multiplayer game, SPIDER RIDERS, VVEC will also distribute on home video. GERALD MCBOING BOING, a classic show from Cookie Jar's vast library, will also be distributed by VVEC. The first video release, season one of SPIDER RIDERS, goes on sale on Sept. 11, 2007.

"Cookie Jar is thrilled to once again partner with Vivendi Visual Ent. Canada," said Catherine Donohue, Cookie Jar's vp of distribution and sales operations. "Following the success of THE DOODLEBOPS DVDs, we are confident that VVEC will help us continue to bring quality home video entertainment to children and their parents."

"We are very happy to be entering into a long term deal with Cookie Jar," said Iain Taylor, Vivendi's vp of sales and acquisitions. "They have been great partners and we look forward to achieving continued success with these new properties."

VVEC also has the option to distribute additional titles from Cookie Jar's extensive show library.

MAGI-NATION follows the adventures of Tony Jones, a teenager who finds himself mysteriously transported to the magical world of the Moonlands. Here he joins two other young Magi and their Dream Creatures and sets off on the adventure of a lifetime. Inspired by the bestselling children's author Richard Scarry, who sold more than 150 million books worldwide and continues to sell millions annually, BUSYTOWN MYSTERIES blends laughter and learning by following the lives of six unforgettable characters in their fun vehicles who try to solve everyday life mysteries. WILL & DEWITT, a funny empowerment show for preschoolers, features Will, an everyday kid with an endless thirst for big kid adventure and his talking frog and personal "life coach," Dewitt. He helps guide Will toward his destiny of discovering that all things are possible.

Now airing on TELETOON Canada, SPIDER RIDERS follows the adventures of 11-year-old Hunter Steele who is suddenly transported into the fantastic subterranean world of Arachna. Struggling to survive and locked in battle with the Invectids -- giant humanoid insects determined to wipe out human life -- the people of Arachna are fearlessly protected by a group of elite warriors who ride aloft 10-foot-tall Battle Spiders -- the Spider Riders.

GERALD MCBOING BOING, based on a character created by Dr. Seuss, is a collection of hilarious adventures featuring Gerald, a six-year-old boy who makes himself heard using sounds instead of words. Together with his parents and best friends, Gerald's world is filled with non-stop "gags!" and "giggles!"

Headquartered in Toronto, The Cookie Jar Group (www.thecookiejarcompany.com) develops, produces, distributes and markets children's published content, animated and live-action programming and innovative educational and entertainment-driven products worldwide. Cookie Jar Ent., Cookie Jar Group's entertainment operation, is a leading, global, independent producer, marketing and brand manager of such renowned children's properties as GERALD MCBOING BOING, SPIDER RIDERS, JOHNNY TEST, THE DOODLEBOPS and CAILLOU. The group of companies consists of Cookie Jar Entertainment Inc. and Cookie Jar Education Inc.

VVE Canada is a division of Universal Music Canada (UMC). Universal Music Canada, a unit of Universal Music Group, is Canada's leading music organization maintaining a current market share of 36.5%. For further information on Universal Music Canada please visit www.umusic.ca.

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