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Cookie Jar Ent. Awards Mattel The Doodlebops Master Toy License

Cookie Jar Ent. Inc. has awarded Mattel Inc. the worldwide master toy licensee for THE DOODLEBOPS. THE DOODLEBOPS, Cookie Jar's high energy, music-based, kids series, airs twice daily on Disney Channel's Playhouse Disney preschool block of programming in the U.S., and on CBC weekdays in Canada. The master license grants Mattel manufacturing and marketing rights for toys, dolls, feature plush, figures, playsets, games and puzzles that incorporate the rock 'n' roll fantasy from the TV series. Mattel plans to launch THE DOODLEBOPS toy line in fall 2006.

"Mattel has demonstrated a deep commitment to this burgeoning brand, and we look forward to working together to build THE DOODLEBOPS into a powerhouse children's property," said Toper Taylor, president/coo for Cookie Jar Ent.

"Mattel's toy line will incorporate all of the key character traits that makes THE DOODLEBOPS a hit with today's kids, including colorful characters, comedic storylines and that 'get up off your seat' energy," said Tim Kilpin, svp, marketing, Mattel. "THE DOODLEBOPS are already a proven ratings winner on Playhouse Disney and in Canada on CBC, and are poised for success as a major new toy brand."

A complete line of THE DOODLEBOPS consumer products including DVDs, music CDs, books, apparel & accessories, domestics and more will hit the market in the second half of 2006.

Making its U.S. debut in April 2005 on Playhouse Disney, THE DOODLEBOPS combines music and dancing with lots of fun stories to help preschoolers strengthen their self-confidence, in addition to encouraging physical movement.

Michael Hirsh is the co-creator/exec producer. Jamie Waese is the producer/director. Carl Lenox is the co-creator and musical director.

Cookie Jar Ent. Inc., The Cookie Jar Groups entertainment operation, is a leading global, independent producer and marketing and brand manager of such renowned childrens properties as THE DOODLEBOPS, GERALD MCBOING BOING, ARTHUR and CAILLOU. Combining globally-renowned intellectual properties with an industry-recognized management, Cookie Jar Ent. Inc. is a market-driven, brand-building company that is committed to children first and foremost and is dedicated to the development and production of quality programming that embraces the whole child, with animated and live-action series that entertain, inspire and enlighten children and families worldwide.

Headquartered in Montreal, The Cookie Jar Group (www.thecookiejarcompany.com) develops, produces, distributes and markets childrens published content, animated and live-action programming and innovative educational and entertainment-driven products worldwide. The group of companies consists of Cookie Jar Ent. Inc. and Cookie Jar Education Inc., as well as a 20% interest in TELETOON Canada Inc., Canadas only all animation broadcaster.

Mattel Inc. (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie, the most popular fashion doll ever created. With worldwide headquarters in El Segundo, California, Mattel employs more than 25,000 people in 42 countries and sells products in more than 150 nations throughout the world.

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