Consulting Firm Launched by Veteran Visual Effects Exec

“Pedal Faster Business Consulting” has been launched by Jeff Ross, a veteran Hollywood Visual Effects and Post Production Facilities executive.

Press Release from Pedal Faster Business Consulting

Chatsworth, CA, January 18, 2010 – “Pedal Faster Business Consulting” has been launched by Jeff Ross, a veteran Hollywood Visual Effects and Post Production Facilities executive. With over 35 years of experience, Mr. Ross is well versed in all aspects of senior management, including sales, marketing, finance, operations, and administration.

The new company will provide its services exclusively to Visual Effects and Post Production companies, and will offer its clients a diverse array of services, including Strategic Planning, Marketing and PR, Sales Management, Operational Evaluation, and Cost Tracking and Analysis.

Pedal Faster will also provide cost effective, temporary and ongoing consulting services, performing many functions that would otherwise require the expense of a full time position.

Regarding the launch of his new endeavor, Mr. Ross said, “As an avid cyclist, I’ve always thought of riding or racing a bike as a metaphor for business. Whether you are running a business or cycling, you have to constantly be going in a forward direction, and you need to build momentum. If you don’t, you will inevitably fall behind. So, I wanted a company name that related to cycling -- one that conjured up the image of never stopping, never letting up, and always moving forward -- thus ‘Pedal Faster.’”

ABOUT JEFF ROSS:

Prior to the launch of Pedal Faster, Jeff Ross had been Executive Vice President with Hollywood-based Eden FX, since 2003. There, he was responsible for business development, marketing and publicity, and the administrative and financial management of that leading visual effects company.

During his tenure with Eden FX, the company was involved in providing 3D and 2D visual effects to a broad range of hit television series and motion pictures. These included the television shows Lost, Ghost Whisperer, Fringe, Flash Forward, Chuck, 24 and The Office, and the feature films Get Smart, The Curious Case of Benjamin Button, Spider-Man 3, Superman Returns, and Nim’s Island.

Before Eden FX, Ross worked for eleven years with Pacific Ocean Post (POP). There, he served for seven years as Executive Vice President/Chief Operating Officer, managing all facets of the company as it grew into one of the premiere post-production facilities in the commercial, television, and feature film markets. Later, he spent four years as Managing Director of POP Film, guiding its visual effects work on numerous high profile feature films. These included Independence Day, Titanic, Star Trek: First Contact, Volcano, Devil’s Advocate, Dr. Dolittle, What Dreams May Come, and X-Men.

Earlier in his career, Ross held Senior Management, in-house positions with Sunset Digital, Unitel Video, and Trans American Video (TAV).

ABOUT PEDAL FASTER:

Launched in 2010 in Chatsworth, CA, by Jeff Ross, a veteran Hollywood Visual Effects and Post Production Facilities executive, Pedal Faster Business Consulting provides its services exclusively to Visual Effects and Post Production companies. Pedal Faster has been designed to help those clients strengthen their operations, expand their markets, and improve their budgeting and cost control procedures.

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