A new management consulting firm for communications in entertainment industry was announced today (March 19, 2007), Feldman & Partners, to be headed by Bob Feldman, a 25-year communications veteran with experience on both the agency and corporate sides. Feldman recently was the head of corporate communications at DreamWorks Animation SKG.
The firm will offer services in seven distinct areas, relevant to ccos, as well as senior agency execs:* Helping with organizational structure for maximum impact and productivity;
* Helping to determine proper funding levels for various communications functions;
* Helping companies achieve maximum impact and ROI with their agency relationships;
* Helping maximize the productivity of multi-geography communications teams;
* Providing customized training to high potential communications talent, as well as insights into best-in-class training programs among leading corporations;
* Facilitating the agency search process for companies and associations;
* Providing strategic counsel to senior agency executives who are seeking to achieve greater business results.
"Virtually every company, every chief communications officer and every agency executive faces the dual challenge of stimulating growth and nurturing creativity while employing a laser-like focus on productivity and impact," Feldman said. "ROI is the name of the game. Yet often the pace of business inhibits breakthrough thinking. Who has the capacity to research, brainstorm and find new ways to dramatically enhance the status quo? Helping companies break through that dilemma is what Feldman & Partners is all about."
The firm's first client will be DreamWorks Animation. The animation studio, which went public in 2004, had hired Feldman to be head of corporate communications, has asked him to continue to work with the company.
"Bob helped us achieve some important milestones as a new public company," said DreamWorks Animation founder/ceo Jeffrey Katzenberg. "As an entrepreneur myself, I certainly can respect Bob's desire to start his own company. I'm delighted we'll continue to work together."
Joining Feldman to start the firm will be a core full-time staff and several senior industry executives who will serve on the firm's senior counselor advisory board. They include Don Cogman (former president of Burson-Marsteller); Debjani Deb (founder of Empower Research and former chief strategy officer at GCI); Tom Martin (former cco at ITT and immediate past president of the Arthur Page Society); and Greg Spector (former president of WPP's Blanc & Otus).
Feldman moved from New York City to Los Angeles two years ago to join DreamWorks. Prior to that, he ceo of WPP's GCI Group for eight years. Previously he had held senior positions with Ketchum and Burson-Marsteller. Feldman serves on various boards and also teaches a graduate level class on Corporate Reputation at USC.
Feldman said. "This firm will offer access to executives with deep, relevant expertise, as well as provide tools and service offerings that can improve a range of important needs facing today's chief communications officer and agency executive."