Commercials

SPONTANEOUS completes spot for Prestone antifreeze

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New York-based SPONTANEOUS COMBUSTION has completed "Cold Start," a spot
for Prestone antifreeze, for agency Grey Advertising. Spontaneous used 3D
Studio MAX to create the engine and antifreeze. Live-action footage was
produced by New York-based Zero 2 Sixty.

GRAPHITI MULTIMEDIA completes spots for Limca soft drink

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Mumbai, India-based GRAPHITI MULTIMEDIA has completed two :15 spots for
Limca soft drink. In one of the spots, an animated version of Indian movie
star Shah Rukh Khan is chased by a dog while on a date with his girlfriend.
In the other spot, a cricket player is taunted by a duck. In both spots,
the characters are encouraged to "take it easy" with a Limca soft drink.
Graphiti used Cambridge Animation Systems' Animo software to composite the
hand-drawn characters with the backgrounds, which were created using Adobe
Photoshop.

SIMEX DIGITAL completes Dunlop Tires spot

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Santa Monica, California-based SIMEX DIGITAL STUDIOS has completed "Ice
Cliff," a spot for Dunlop Tires and agency Dentsu, Inc. of Tokyo, Japan. In
the spot, five luxury sport cars race on rapidly eroding, digitally
generated, ice covered cliffs. The camera moves back to reveal that the
cliffs are created by a giant digitally created Dunlop tire. CGI Artist
Jeff Chung used Alias Power Animator and Maya Media Illusion to create the
effects.

Richard Purdum completes 3 Nestle spots

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London, UK-based RICHARD PURDUM PRODUCTIONS has completed three spots for
Nestle Polo mints. In "Aliens," which was designed by Robin Heighway Bury,
the mint is chased by aliens. In "Cement," which was designed by John Paul
Early, the Polo mint is hounded by a mob, and in "Beach," which was
designed by Adrian Johnson, the mint is chased by muscle men into a ladies'
changing room. The three designers brought their individual styles to each
of the spots, which were all directed by Richard Purdum for agency J.
Walter Thompson.

UPN sports new look by The Attik

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New York City-based THE ATTIK has created the new visual style for United
Paramount Network (UPN), the sixth largest network in the US, to help brand
its new identity for its fall season. This includes promos, opens,
transitions, and ids. To create the package, The Attik developed a series
of models formed from translucent plastic and glass, and photographed them
on an animation bed. The elements were edited to generate a sense of
fluctuation in the energy of the UPN logo, which was then combined with a

Curious Pictures completes Lugz spot

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San Francisco-based CURIOUS PICTURES has finished "Decide & Conquer," a :30
spot for Lugz athletic shoes. Directed by Jerry van de Beek, the spot
resembles a video game and features Fantm Sklz, a hip male character, who
maneuvers through the obstacles of New York City, scoring points as he
makes his way to his final destination. Curious used 3D Studio MAX, Adobe
After Effects and Discreet Paint for this project. New York-based Amster
Yard was the agency.

QUIET MAN completes spot for Fritos Racerz

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New York City-based QUIET MAN has completed "Giant Boy," a :30 spot for
Fritos Racerz, a race-car shaped snack food. In the spot, a NASCAR race car
driver wakens from a dream just before he and his car are eaten by a boy.
Johnnie Semerad directed the visual effects, and Philana Dias was the
Flame/Effects artist. Richard Sears directed the spot for New York and
Hollywood-based production company HKM Productions for New York-based
agency BBDO.

CYCLOTRON completes end tags for Heineken spots

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New York City-based CYCLOTRON has completed a photo-real, CGI end tag for a
series of Heineken spots for creative company Vidal, Reynardus & Moya. The
commercials are targeted for the US Hispanic market. The 10-second end tag
features a frosty cold bottle of Heineken. Cyclotron used Side Effects
Houdini software and wrote proprietary shaders for Renderman. Bruce Gionet
was the CGI supervisor.

BERMUDA SHORTS completes Natwest spot

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London-based BERMUDA SHORTS has completed "Rear Window," a spot for Natwest
bank. The spot explores the things you can do in the privacy of your home
once you own the property. The spot includes 2D animated people who sit by
a stream, feeding fish, as well as a stop-motion animated man working on
his car. Phil Dale did the stop-motion animation. Run Wrake directed the
spot for Agency TBWA.

GRAPHITI completes ThumsUp spot

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Mumbai, India-based GRAPHITI MULTIMEDIA PVT. LTD. has completed a :20 spot
for ThumsUp soft drink, a Coca-Cola product. In the spot, a mosquito holds
a straw like a microphone and sings a 1970s Hindi love song until the
ThumsUp hero, played by a live model, squashes the insect. Graphiti used
Cambridge Animation Systems' Animo software to composite the three matte
layers -- a highlight layer, a mid-tone layer, and a body shadow layer --
making up the mosquito. The 3D environment was created with 3D Studio Max.
Sunil Shetty directed the spot.

LOCONTE GOLDMAN completes "Hearts on Fire"

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Boston, Massachusetts-based LOCONTE GOLDMAN has completed "Hearts on Fire"
which consists of three :30 spots, and one :60 spot, for Grant Marketing, a
Providence, Rhode Island-based diamond company. The promos are for a tape
that will be used in a direct mail campaign, as well as for walk-in
customers. Maria LoConte directed the spots, and New York City-based
KLEISER WALCZAK did the 3D animation.

SIMON GOODCHILD completes his first commercial

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SIMON GOODCHILD, recently signed by London-based SHERBERT, has completed
his first commercial, "Colour Screams," a :40 spot for Procter and Gamble's
new washing powder, Vibrant. The agency was Grey Advertising. The spot,
which uses abstract shapes and pure color to create a mood of vibrant,
non-bleeding color, was designed with Truespace and Adobe Photoshop.

RHYTHM & HUES completes cereal spot

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West Los Angeles-based RHYTHM & HUES has completed "Father and Daughter," a
:30 spot for General Mills Cinnamon Toast Crunch Cereal. The spot features
an alien pre-teen and her alien father discussing the out-of-this world
taste and looks of the cereal. For the spot, real actors were videotaped as
references. This reference footage was then used as inspiration when
plotting the animation curves in Maya. The spot was made for Minneapolis,
Minnesota-based Agency Campbell Mithun Esty. Micheal Patterson directed for

MIXIN PIXLS creates Warner logo

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Santa Monica, California-based MIXIN PIXLS created the opening Warner Bros.
logo sequence for DEEP BLUE SEA. The computer animated sequence presents
the Warner shield flying through the sky. As the logo comes into full view,
the sky undulates and the logo goes underwater, and transforms in the logo
of Mirage Productions. Harri Paakkonen directed the animation using
Alias|Wavefront Composer and Sapphire Tools.

TOPIX/MAD DOG animates Russell Stover's Pecan Delights

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Toronto-based TOPIX/MAD DOG has completed the computer animated :15
"Explosion" promoting Russell Stover's Pecan Delights. In the spot, which
was created with Softimage and Flame, little chocolate men explode the
candies to find the pecan treats inside. Livio Passera and Mark Ainslie
directed the animation. Toronto-based Generator Productions shot the
live-action footage.

Tony Caio designs Food Network program ID

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Tony Caio of New York City-based DMA has designed a new program ID and
title sequence for The Food Network's "Hot Off the Grill with Bobby Flay."
In the ID, a Bobby Flay caricature appears in black tie, and juggles a
cocktail shaker, slab of steak, shrimp, and a pickle. Stylized stars dance
in the background. Dancing pieces of food spin across the screen and circle
onto plates, as the show's logo comes back into view, pulsating in a
painterly fashion.

Warner Bros. animates Tom and Jerry

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Sherman Oaks, California-based Warner Bros. TV Animation Studio has
completed a spot featuring the classic cartoon characters, Tom and Jerry,
in Promise Buttery Light "Butter Trouble," a :30 for New York-based agency
McCann Erickson. In the cel-animated spot, Tom attempts to trick Jerry by
switching Promise Buttery Light for plain butter.

J.J. Sedelmaier completes spots for Old Navy

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White Plains, New York-based J.J. Sedelmaier has completed two :30 spots
for Old Navy. "Girls Zip Pocket Flares" features a young magician who
conjures up and controls Old Navy's new zip pocket jeans for her friends.
In "Boys Boarder Jeans," boys show off their large style jeans while
walking the dog, sawing a log, talking to a frog, and paying the rent while
skateboarding. The spots feature a '60s retro-style designed by David
Sheldon.

Filmtecknarna completes beer spot

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Stockholm, Sweden-based Filmtecknarna F. Animation has completed the
animation for "Chilled Cream," a three-spot campaign for British beer
company Boddington. The three ads combine 2D animation with 3D background
and CGI effects. The design of the characters and the overall look of the
films were created at Filmtecknarna under the creative direction of Stig
Bergqvist and Jonas Dahlbeck. The sound editing and overall production
management was handled by London-based Nexus Films with producer Chris
O´Reilly in charge.

QUIET MAN completes open for Sci-Fi Channel

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New York City-based QUIET MAN has completed "Caterpillar," a :20 CGI show
open for the Sci-Fi Channel, a cable service. The spot features a robot
caterpillar who changes into a metallic spider. Todd Mueller directed.