Wild Brain has finished three spots for Sony Music Entertainment’s "Pass It On" campaign. "Adventure," "Love" and "Street Party" air exclusively on MTV and highlight several of Sony Music’s top artists by combining live-action music video footage with traditional cel animation. Creative director Ed Bell brought to the project his futuristic hip hop/anime designs, while director Robert Valley helped bring to life the surreal tone of the spots. "Ed Bell created a new genre of animation that isn’t confined by stylistic boundaries," said Valley. "Our team of animators was challenged to mix up a lot of different looks and techniques – it was an exhilarating project to work on." Empty spaces were included on book bags, monitors, watches, locket and portable devices for new video clips to be added at will.