Western Images Creates A Cingular Spot
San Francisco-based Western Images has created a completely CGI spot entitled "Balloon Art" for Cingular Wireless and ad agency BBDO South. The commercial opens with the sound of stretching rubber and an expanding blue toy balloon. The following scene reveals the orange Cingular "X" logo named Jack blowing air into the balloon. At the end, Jack whips out a remarkable likeness of George Washington crossing the Delaware. The spot was directed by Mark Dippé, of Pandemonium, SF. Todd Lindo, senior producer for Western Images, said, "We had to convey feelings like delight and disappointment from a character without a face. Motion became all the more important. Our animators, using Alias|Wavefront Maya, pushed the limits of Jack's body language to create just the right feeling."