Animation and visual effects house, CELLULOID STUDIOS, and live-action production company, VISITOR, helped Anheuser-Busch christen their new Bubble Boy Hockey League campaign. The 30-second "press conference" spots feature Hall of Fame hockey legend Wayne Gretzky as the first commissioner of a new league consisting of the Bubble Boys -- those tabletop hockey players found in many bars and dens. Celluloid created the blend of 2D animation and digital manipulation that brought to life the stiff, plastic Bubble Boy hockey players. Through computer effects, the Denver-based animation house also transported Gretzky to the tabletop rink to play along with the Bubble Boys. The producers for the spot were Visitor's Kelly Amato and Celluloid's Kristi Westphal. Directing the animation was Brian Larson and Jeff Jurich. Handling the live-action direction was James Wahlberg. The spot was produced for ad agency Fusion Idea Labs of Chicago, Illinois.