V12 Births Blue Cross/Blue Shield Spot
V12's director David Hwang created a "'50s sitcom spoof" commercial for
Blue Cross/Blue Shield. Produced for the Detroit ad agency DP + Company,
the 30-second spot features blue-tinted footage of a classic LEAVE IT TO
BEAVER-like family. As the family reads about the Selectcare program, the
commercial washes over in bright Technicolor hues. The voice-over
concludes, "Sometimes the answer can come right out of the blue." Jennifer
Lucero produced for V12.
Blue Cross/Blue Shield. Produced for the Detroit ad agency DP + Company,
the 30-second spot features blue-tinted footage of a classic LEAVE IT TO
BEAVER-like family. As the family reads about the Selectcare program, the
commercial washes over in bright Technicolor hues. The voice-over
concludes, "Sometimes the answer can come right out of the blue." Jennifer
Lucero produced for V12.
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