New York City-based THE ATTIK has created the new visual style for United
Paramount Network (UPN), the sixth largest network in the US, to help brand
its new identity for its fall season. This includes promos, opens,
transitions, and ids. To create the package, The Attik developed a series
of models formed from translucent plastic and glass, and photographed them
on an animation bed. The elements were edited to generate a sense of
fluctuation in the energy of the UPN logo, which was then combined with a
second level of abstracted tonal value and a 3D rendered version of the
logo. The Attik's Jon Thompson, using Media 100 and After Effects, created
the animated elements, and Christian Perez, using Electric Image, created
the 3D elements, all of which were taken into Henry and composited at San
Francisco-based Realtime Video by Sean McLean.