Press Release from Superfad

Highly stylized and bold, the new spot for Samsonite Spinners is a dramatic face-off between graceful Matador and majestic bull. Produced by Moxie and Superfad for agency Connelly Partners, "Bull Fight" channels the power and force of a Western showdown while showcasing the beauty and effortless functionality of Samsonite Spinners.

Working with the agency creative team, director Will Hyde and Creative Director David Viau came up with a tonality and approach that unites intensity with intrigue, building the relationship between man and beast in glimpses. Matador Christian Aparicio was cast for authenticity, passion and movement while the bull was handled with care and shot solo, then integrated in the dreamlike environment.

To view: http://tiny.cc/on17j

Agency: Connelly Partners/Boston
Creative Director: Alyssa D'Arienzo Toro
Copywriter: Nick Bontaites
Art Director: Jonah Hulbert
Producer: Alyson Singer
Brand Director: Dana Wantman
Senior Brand Supervisor: Elyse Kelly

Production Company: Moxie Pictures
Director: Will Hyde/Superfad
DP: Kevin McKnight
Line Producer: Lisa Shaw
Head of Production: Roger Zorovich
Executive Producer: Lizzie Schwartz

Visual effects and finish: Superfad
Executive Creative Director: Will Hyde
Creative Director: David Viau
Compositors: Joel Voelker, Shuyi Wu, Paulo Dias
Editor: Andrew Maggio
Producer: Nannette Buroker
Executive Producer: Chris Volckmann

Colorist/Finishing: Jeff Tillotson/Lightpress

Music: Human