HBO collaborated with Superfad to create the branding campaign for on-channel, off-channel, and on-line promotional pieces for the highly anticipated new show "Boardwalk Empire," created by Martin Scorsese and Terence Winter. The expansive campaign not only included these promo elements, but also unique show packages for several supplemental documentaries that will be broadcast alongside "Boardwalk Empire" when it launches on September 19th.

The Superfad team worked closely with HBO to create designs that complemented the beautifully shot footage from the new series. A signature "Nucky" carnation design was created that tied many of the promo elements together. Superfad referenced the work of baroque painter Caravaggio and used dramatic lighting and gritty textures to create the carnation. Superfad began by treating photos of carnations to achieve the look, and then the 3D team created the carnation itself in Softimage XSI.

The show packages for the supplemental documentaries that will air alongside the HBO series use unique historical references to the 1920's era.  Some of these documentaries include "Atlantic City: The Original Sin City," "Speakeasy Tour", "The Color Barrier," "Set Tour with Bob Shaw," "Making of Boardwalk Empire" and "About Boardwalk Empire".

To view Speakeasy Tour, please visit: http://bit.ly/dshv9P

Credits:

Client: HBO

Design Company: Superfad
EP: Geraint Owen
Associate Creative Directors: Andrew Stubbs Johnston, Kinda Akash, Brian Drucker
Designer:  Simon Benjamin
Producers: Christina Roldan and Katie Larkin
Animators: Edward Tasick, Joe Perno, Carlos Foxworthy
3d: Todd Alan Peleg and Angel Negron
Compositing: Chris Lohouse