Steele VFX, a Santa Monica, California-based special effects firm specializing in non-linear online editing and visual effects compositing, has wrapped on a new 30-second spot for Jeep. The commercial shows a Jeep moving out of the way of a stampede of elephants. Visual effects artist Jerry Steele had to increase the amount of elephants in the herd to create a more thunderous impact. "The way we did this, was the elephants were photographed at different depths in the scene," said Steele. "Some where filmed against a blue screen, with a fake floor, so we could manipulate them and position them to whatever degree we thought best for the overall effect." Steele also did digital clean-up on the Jeep and added clouds in the sky for a more hazy feel.