SIMON GOODCHILD, recently signed by London-based SHERBERT, has completed
his first commercial, "Colour Screams," a :40 spot for Procter and Gamble's
new washing powder, Vibrant. The agency was Grey Advertising. The spot,
which uses abstract shapes and pure color to create a mood of vibrant,
non-bleeding color, was designed with Truespace and Adobe Photoshop.