SIMEX DIGITAL completes Dunlop Tires spot
Santa Monica, California-based SIMEX DIGITAL STUDIOS has completed "Ice
Cliff," a spot for Dunlop Tires and agency Dentsu, Inc. of Tokyo, Japan. In
the spot, five luxury sport cars race on rapidly eroding, digitally
generated, ice covered cliffs. The camera moves back to reveal that the
cliffs are created by a giant digitally created Dunlop tire. CGI Artist
Jeff Chung used Alias Power Animator and Maya Media Illusion to create the
effects.
Cliff," a spot for Dunlop Tires and agency Dentsu, Inc. of Tokyo, Japan. In
the spot, five luxury sport cars race on rapidly eroding, digitally
generated, ice covered cliffs. The camera moves back to reveal that the
cliffs are created by a giant digitally created Dunlop tire. CGI Artist
Jeff Chung used Alias Power Animator and Maya Media Illusion to create the
effects.
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