J.J. Sedelmaier recently completed a simple 30-second spot, “Filene’s Turkey,” promoting Filene’s Basement annual charity Giant Turkey Giveaway. The spot used a stark black-ink-against-white-background style to feature a spokes-turkey who grows fatter and fatter each time the cash register rings until it fills up the entire screen. Director J.J. Sedelmaier commented about the ad, “‘Filene’s Turkey’ is a simple spot that’s stylistically reminiscent of old black-and-white cartoons where personality carries the day over artistry.”