Rushes Help Sew up the Campaign against Cyber Bullying

By Rick DeMott | Friday, March 19, 2010 at 10:30 am | AWN News

Posted In | News Categories: Commercials, Visual Effects | Geographic Region: All | Site Categories: Commercials, Visual Effects

Press Release from Rushes

Director Graham Fink uses shocking imagery to drive home the damage that bullying using the internet and mobile can bring to children and young adults in this 30 second commercial for advisory and mentoring charity Cyber Mentors. http://www.cybermentors.org.uk

The commercial slowly reveals the image of a young girl sewing her lips together in order to press young adults and children into speaking out against Cyber Bullying.

Rushes undertook the cleanup of the prosthetic used to create the sewn lips followed by all type animation and grading at HD resolution. The commercial is airing in Cinemas from mid March 2010.

Product: Cyber Mentors
Production Title: Cyber Bully

Agency: M&C Saatchi
Agency Producer: Bruce McKelvie
Art Director: Orlando Warner

Production Company: Frivolous Films at Serious Pictures
Director: Graham Fink
Producer: Deirdre Allen, Paul McNally

Post Production: Rushes
Rushes Producer: Carl Grinter
Colourist/ Grading: Adrian Seery
VFX: Davide Pascolo
Graphics: Davide Pascolo