Ring Of Fire Artists Set Anti-Smoking PSA Ablaze
Director Harry Karidis of Tropix and Karidis Productions called on creative digital effects company Ring of Fire to create a new anti-smoking PSA entitled "Living Mural." The PSA was created for the Arizona Department of Health Services and TEPP (Tobacco Education and Prevention Program) and showcases the work of muralist Judith Baca of SPARC (Social and Public Arts Resource Center). "Living Mural" begins with a young man walking past a mural on a busy neighborhood street. He carelessly throws down his cigarette and the mural is set ablaze. The fire encompasses symbolic images, which represent the Latino community, including a man and his child, colorful flowers and a winged angel. As the young man gets to the end of the city block, the mural's rich images have been burned and tears flow down the faces of the people still living within the mural. The voice-over notes: "This is what tobacco has taken away from our community." The Ring of Fire team created a montage of many of Baca's murals and then brought them to life via digital animation, effects and compositing. Ring of Fire's Inferno artists Kevin Prendiville and Danny Yoon gave movement to the mural by animating key images within the mural. They also created the vibrant burning effect by shooting their own live-action footage of burning elements with a digital camera then incorporating these elements into their final piece.