Petrov Brings Santa To Life For Coca-Cola
Award-winning director Alexander Petrov and Pascal Blais Productions (PPB) have brought the Coca-Cola Santa Claus character to life in a 30-second spot for Coca-Cola and agency McCann Erickson titled "Classic-Sundblom." The well-known Haddon Sundblom illustration of Santa has been an icon of the Coca-Cola company for 70 years, but this is the first time the character has been animated. Petrov used his legendary oil-painting-on-glass animation technique, the same technique used in his Oscar-winning film THE OLD MAN AND THE SEA and other such heart-stopping masterpieces as THE MERMAID and THE COW. Petrov supervised all aspects of direction, animation and post-production and painted over 700 images for the spot.
Revisit Alexander Petrov's 2000 Oscar-winning short THE OLD MAN AND THE SEA in AWN's Oscar Showcase.