Nice Shoes Helps Craft New Look for Supercuts
Press release from Nice Shoes:
No hairstyle is complete without the perfect color - a philosophy Nice Shoes kept in mind when it handled color grading on a recent Supercuts campaign. Nice Shoes colorist Lez Rudge collaborated with director Barney Miller of Hooligan New York to invigorate the star-laced campaign.
The Rock the Cut campaign features documentary-esque :60s profiling emerging performers such as Vintage Trouble and DJ Loi, following them from the pulsating stage to the chair of a Supercuts stylist. As the scenes shift from the strobe-infested low-light grind of the nightclub to the bright atmosphere of a Supercuts salon, Nice Shoes adapts the mood with a perfect color scheme.
Miller, who shot the footage mostly on an Alexa camera for its film-like look, challenged Nice Shoes to come up with a funky, contemporary look that would be gutsy and beautiful without wandering into the realm of the predictable. "The band performance scenarios were meant to be driving and energetic, and we enhanced each artist's scene in kind," stated Rudge. "The interview scenes, however, were deliberately made softer looking in contrast and color to create a juxtaposition of the separate worlds."
Rudge and Miller have worked together for years. "Barney and I have always had a great amount of mutual respect for each other," noted Rudge. "Working with him is every creative's dream. He is energetic, full of life, and always very open to new ideas."
"Lez can do pretty much anything, whether you're trying to get a live, contrasty look, like we did with the concert footage, or when we needed a softer touch, like in the back-lit salon scenes - all while giving the campaign a consistent look," said Miller. "The spot featuring DJ Loi had both Alexa and 5D footage along with a couple of quick shots I took with my iPhone with a lens attachment. Lez was able to make it all work together seamlessly. My DP couldn't tell the difference. His range, taste and technical expertise are unparalleled."