New York-based J.J. SEDELMAIER PRODUCTIONS created two 15-second spots, “Liberty” and “Airport,” for Rothman’s retail stores. The spots feature the “powerful, heroic, Constructivist-leaning WPA mural style imagery” of the Rothman’s Man. The traditional ink-and-paint cel animated spots were based on the designs of illustrator Doug Fraser and were directed by J.J. Sedelmaier.