Modus Operandi Helps Ignite Next Generation of Gaming
To authentically highlight this evolution of gameplay, Modus Operandi designed and produced the EA SPORTS IGNITE Premiere Trailer and the EA SPORTS UFC E3 trailers, using animated game assets for an authentic, dynamic aesthetic. Modus Operandi’s creative team scripted narratives around the highly anticipated titles, shot interviews with these star athletes, defined and developed branding for FIFA 14 and the IGNITE visual identity itself, while also creating a series of brand new EA SPORTS Brand Ids across its suite of titles to help issue in this new evolution. For the beautifully crafted CG trailers, Modus Operandi partnered with visual effects production company MPC to create the dynamic CG animation and visuals.
IGNITE fuses highlights from EA SPORTS’ Madden NFL, NBA Live, FIFA and EA SPORTS UFC games into one motivational cinematic presentation of the titles’ new game-play features, from increased artificial intelligence to cloth simulation to better-integrated motion capture. The mammoth job featured 32 shots, three full CG environments, nearly 50 hero characters and stadium crowds all produced within MPC’s pipeline. Feel the Fight a spot dedicated to EA SPORTS’ new UFC game featuring a high intensity sequence that cuts so close that the action comes straight at the player.
Source: Modus Operandi