The Mission Builds Ultimate Skatebowl for Mountain Dew
Venice, CA-based The Mission elevates skateboarding to unexpected levels in the new 30-second “Satellite” for Mountain Dew out of BBDO NY. The spot features a trio of Dew-amped and gutsy skaters who take to the skies to uncover the half-pipe potential in a towering satellite dish.
“Satellite” opens on three teen boys taking a Mountain Dew break post-skateboarding. The monotony is quickly broken when one of the boarders spots a hefty satellite dish atop a nearby hill. The trio scales the fence and makes their way up the ladder to the top of the dish. Taking a moment to quickly survey the stellar skateboarding conditions, they strap on their helmets and start skating the ramps of the dish’s interior. After working up a thirst, they pause for another refreshment break, sitting on the side of the satellite dish before cracking open a fresh Mountain Dew. As they enjoy their beverage, the dish adjusts its angle to receive a new signal, dramatically tipping away from the skaters. The teenagers grip onto the side for safety, suddenly fearful for their lives. But after taking a swig of his drink, one boarder regains his courage and heads back in for another round, howling with excitement. The spot closes with a bottle of Mountain Dew and the super, “Do the Dew.”
The Mission handled VFX on the spot to enhance the perilous skateboarding adventure by creating a CG satellite, extensive matte painting, rig removal and texture and lighting work.
Source: The Mission