Miss Jones, a design and visual effects commercial company, has created an animated spider for AT&T's new media campaign. In the commercial, a spider weaves a web, which represents the AT&T logo. This spot continues in the same vein as other AT&T spots, "Pop," "Newton" and "Balloon," completed by Miss Jones. Miss Jones' spot director Barnaby Jackson said, "With the other spots we start with the [AT&T] logo, and then transformed it. Here, we recreated the logo. We really let the spider have artistic license. We wanted to create a kind of naturalistic and interesting-looking web that a spider could have actually made, as opposed to starting with the logo and just sticking the spider in it. We're giving all the credit to the spider!" The animation was done primarily using Maya, with post-production work done on two compositers and two Flames. The webs themselves were constructed using a combination of Photoshop, Adobe Illustrator, a team of matte painters and real webs placed directly onto flatbed scanners. "We did multiple lighting effects and something like eight different passes to concentrate on reflection and motion," Barnaby explains. "When the spider's feet walk across the web, his feet don't just pull and stretch at the web he's walking across, it reverberates with all the other webs." The spot was produced for ad agency Young and Rubicam.