Loose Moose Lunchables for Oscar Mayer
London-based animation studio Loose Moose has recently completed work on a 30-second stop-motion spot for Oscar Mayer Lunchables. Titled Make Your Own Fun, the commercial combines stop-motion animation and CGI to portray a young boy, Dillon, and his dog, Bumpy, who unintentionally wreak havoc in their quest to invent things. The spot used puppets and sets made by Artem Models and Effects. Loose Moose used Maya to create the high-speed look of the hall corridor. Other effects done by Loose Moose included hundreds of thousands of CGI sprinkles that get jet-fanned onto a brownie. The film elements were telecined on Spirit and composited on Infinity at Soho 601. The CGI elements were imported directly into the Infinity using Seizmic UKs Corkscrew software. The challenge was to make a set, which blended perfectly with the models in terms of texture and lighting, said Loose Moose producer Glenn Holberton. According to Holberton, Then we could create a high-speed tracking shot without building a major set or using expensive periscope lenses. By creating the hallway in Maya, we were able to match the CGI with the puppets movements, which were shot against bluescreen, using our motion control rig. The effect worked perfectly and is quite seamless. For more information visit www.loosemoose.net.