The scenes of the actual car leaping off the cliff (done ramp to ramp) and landing on the other side (done ramp to ground) also required special attention. Asylum pulled the car and any dust and debris off the plate and composited over stills they had taken of the skies and the far side of the canyon. Taking bracketed high-resolution stills enabled Asylum to build an extremely high resolution panoramic plate of the canyon so that they didn't have to commit to a camera move on set. In compositing, they were then able to pick and choose a perspective and horizon line that best worked with the footage of the car jumping to ensure accurate and pleasing trajectory and composition. Asylum also added additional CG dust to integrate the two elements and maintain continuity with the original movie.

The spot originally aired during July 8th's The Decision, a highly rated special program on ESPN.
Credits:

Client: Bing
Spots Title: Thelma & Louise
Air Date: July 2010

Agency: JWT, NY
ECD: Jeremy Postaer
CD/AD: Scott Bassen
AD: Carlos Fernandez
Copywriter(s): Paul Fix, Chiyong Jones
JWT Director of Brand Production: Sergio Lopez

Agency Producer: Holly Otto
Music Producer: Lilah Wilson

Prod Company: Furlined
Director: Speck/Gordon
EP(s): David Thorne, Eriks Krumins
Line Producer: Aris McGarry

Editorial: The Whitehouse
Editor: Marc Langley
Producer: Melanie Klein

Telecine: CO3
Colorist: Sean Coleman

Post/Effects: Asylum
VFX Supervisor: Zack Tucker
EP: Michael Pardee
Producer: Darcie Muangman
Associate Producer: Diana Cheng
Bidding Producer: Cassandra Khavari
Head of 3D: Jeff Werner
Lead Compositing/Compositing Supervisor: Tim Davies
3D Artist(s): Aaron Vest, John Hart, Tom Stanton, Gunther Schatz, Josh Ochoa, Yuchio Yamashita, Mike Warner, Brian Ripley, Lersak Bunupuradah
Modeling: Greg Stuhl

Sound Design: Eleven Sound
Sound Designer: Jeff Fuller
About Asylum:

Asylum is a premier visual effects and design company, handling high-profile features, commercials, music videos, and emerging media content for web and mobile platforms. Asylum's team is currently working on Sorcerer's Apprentice, a feature slated to premier July 2010. Past feature projects include films such as Terminator Salvation, The Curious Case of Benjamin Button, Pirates Of The Caribbean ll & lll, Master And Commander: The Far Side Of The World (Academy Award and BAFTA nominated), Moulin Rouge, Minority Report, Tony Scott's Déjà Vu, Man on Fire & Domino and Ridley Scott's Black Hawk Down. Asylum has done spot work for brands such as Halo 3:ODST, Porsche, Hershey's, Nike, Sony Playstation, Coke, BMW, Gatorade and Apple. In addition, Asylum Design has created award winning title and graphic design work for such films as Bedtime Stories, X-Men I & II, The Island, Bad Boys II and XXX, as well as Tim Burton's Charlie and the Chocolate Factory and Alice in Wonderland.